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Online Course Enrollment Boost

Analyzing strategies to boost enrollment in online courses.

Service Type
SEO and Product Marketing
Industry
Technology
Skills
Facebook Ads
SEO
Email Marketing
Google Ads

Challenges

High Competition

The fashion e-commerce market is saturated with various brands.

Limited Brand Awareness

Trendy Fashion was relatively new and struggled to stand out in a crowded market.

Low Website Traffic

Prior to the campaign, website traffic was stagnant with little organic reach.

Strategy

Google Ads Campaigns

  • Created targeted search ads focused on high-converting keywords related to fashion trends.
  • Utilized display ads to retarget visitors who had previously engaged with the site.

Facebook Ads

  • Launched visually appealing ad campaigns showcasing new collections, with limited-time offers.
  • Targeted lookalike audiences based on existing customer data to expand reach.

SEO Optimization

  • Conducted an SEO audit of the website and optimized product and blog content for relevant keywords.
  • Implemented a backlink strategy to improve domain authority.

Result

60
%
Website Traffic
5.5
%
Conversion Rate
550
%
ROAS
76
%
Engagement
David Wilson
Chief Executive Officer

David Wilson is a technology author and blogger who specializes in software development and digital innovation. With a background in computer science, he writes extensively about the latest trends in technology and how they impact our daily lives. David's clear and concise writing style makes complex topics easy to understand.

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