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Retail Store Omni-Channel Strategy

Exploring the omni-channel strategy of a retail store.

Service Type
Content Marketing
Industry
Health & Fitness
Skills
Email Marketing
Google Ads
Facebook Ads

Challenges

High Competition

The fashion e-commerce market is saturated with various brands.

Limited Brand Awareness

Trendy Fashion was relatively new and struggled to stand out in a crowded market.

Low Website Traffic

Prior to the campaign, website traffic was stagnant with little organic reach.

Strategy

Google Ads Campaigns

  • Created targeted search ads focused on high-converting keywords related to fashion trends.
  • Utilized display ads to retarget visitors who had previously engaged with the site.

Facebook Ads

  • Launched visually appealing ad campaigns showcasing new collections, with limited-time offers.
  • Targeted lookalike audiences based on existing customer data to expand reach.

SEO Optimization

  • Conducted an SEO audit of the website and optimized product and blog content for relevant keywords.
  • Implemented a backlink strategy to improve domain authority.

Result

77
%
Website Traffic
6.5
%
Conversion Rate
480
%
ROAS
74
%
Engagement
Jane Smith
Chief Executive Officer

Jane Smith is a renowned journalist and author known for her insightful articles and compelling narratives. With a background in investigative reporting, she brings a unique perspective to her writing, often focusing on social issues and human interest stories. Her work has been featured in numerous prestigious publications.

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