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Non-Profit Fundraising Campaign
Analyzing a successful fundraising campaign for a non-profit organization.
Service Type
Digital Marketing
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Industry
Non Profit
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Skills
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Challenges
High Competition
The fashion e-commerce market is saturated with various brands.
Limited Brand Awareness
Trendy Fashion was relatively new and struggled to stand out in a crowded market.
Low Website Traffic
Prior to the campaign, website traffic was stagnant with little organic reach.
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Strategy
Google Ads Campaigns
- Created targeted search ads focused on high-converting keywords related to fashion trends.
- Utilized display ads to retarget visitors who had previously engaged with the site.
Facebook Ads
- Launched visually appealing ad campaigns showcasing new collections, with limited-time offers.
- Targeted lookalike audiences based on existing customer data to expand reach.
SEO Optimization
- Conducted an SEO audit of the website and optimized product and blog content for relevant keywords.
- Implemented a backlink strategy to improve domain authority.
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Result
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70
%
Website Traffic
6
%
Conversion Rate
450
%
ROAS
80
%
Engagement
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