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E-commerce Growth Strategy

A comprehensive analysis of an e-commerce platform's growth.

Service Type
Digital Marketing
Industry
Food & Beverage (Cafes)
Skills
SEO
Email Marketing

Challenges

High Competition

The fashion e-commerce market is saturated with various brands.

Limited Brand Awareness

Trendy Fashion was relatively new and struggled to stand out in a crowded market.

Low Website Traffic

Prior to the campaign, website traffic was stagnant with little organic reach.

Strategy

Google Ads Campaigns

  • Created targeted search ads focused on high-converting keywords related to fashion trends.
  • Utilized display ads to retarget visitors who had previously engaged with the site.

Facebook Ads

  • Launched visually appealing ad campaigns showcasing new collections, with limited-time offers.
  • Targeted lookalike audiences based on existing customer data to expand reach.

SEO Optimization

  • Conducted an SEO audit of the website and optimized product and blog content for relevant keywords.
  • Implemented a backlink strategy to improve domain authority.

Result

65
%
Website Traffic
3.5
%
Conversion Rate
500
%
ROAS
75
%
Engagement
Emily Johnson
Chief Executive Officer

Emily Johnson is a creative writer and poet whose work explores themes of identity and belonging. She has published several poetry collections and is a frequent contributor to literary magazines. Emily's writing is characterized by its emotional depth and lyrical quality, resonating with readers on a personal level.

Other Case Studies

Retail Store Omni-Channel Strategy

Service Type
Content Marketing
Industry
Health & Fitness
Skills
Email Marketing
Google Ads
Facebook Ads

Local Restaurant Rebranding

Service Type
SEO and Product Marketing
Industry
Food & Beverage (Cafes)
Skills
Email Marketing
Google Ads
Facebook Ads
SEO

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